This week the
Reece & Nichols corporate office told all of their partners and team members what they have been working on for the last few months in the executive boardroom; a brand / marketing relaunch to change & update the image of our strong organization in the Kansas City market. Ok, that sounds like it could be good, but what did it really mean, where is the focus of these initiatives, what are you going to change... are we talking about a mountain or a molehill? It had been quite a long time since the J.D. Reece company combined forces with
JC Nichols to form Reece & Nichols, but more recently that entire company had become a
Berkshire Hathaway/ Home Services of America Affiliate, what direction would this brand / mission follow? (see below)
I won't bore you with the nuances and subtleties, we have the number one brand for real estate in Kansas City and I for one am happy to see us not abandon who we are in an effort to conform with the national BHHS companies. Real estate is and always will be a "home town" game and I believe the new branding changes give a true nod to ReeceNichols as the premier real estate brand in the greater KC / Midwest region.
Blacktop Creative, the advertising firm that assisted ReeceNichols with this change, did an outstanding job in changing The Kansas City Wizards to
Sporting KC a few years back, kudos on this great accomplishment! I further am confident that this focus on the customer, our service levels, our core mission and ongoing efforts to improve will be shown to each one of our clients daily. Now if we could only have the cool apparel that Sporting KC has we will be set! :)
One image stuck out in my head from this branding change, the evolution of the
Starbucks company and brand; over the years Starbucks has kept a laser focus on this part of their strategy and it shows. Take a look for yourself at this brand / style and especially as a visual person, it gives you an "ah-ha" moment. It makes sense where ReeceNichols is moving, it makes sense how I might need to take a look at my own brand / company brand and say, what are we doing to keep this a fresh and changing embodiment of our own ideals and success?
OK - enough about branding for today, if you haven't looked at your own brand do it, it is worth it. Sometimes you need to make sure you are working "on the business" and not always "in the business".
For all of my Brookside (or want to be in Brookside) buyers out there, check out this great new listing we have at 6732 Rockhill Road, Kansas City, MO 64131. A charming place, with great curb appeal, attention to detail in the architecture, & lovely space to entertain both inside and out.
For some reason some browsers have been having trouble with this embedded widget, if so you can see all the details on this home here as well -
6732 Rockhill Road - Kansas City, MO $174,900 - Brookside
Don't miss this Brookside gem on a great street minutes from everything! Charming with curb appeal, this cottage style home has an open ranch floor plan with large Family Room in basement. First Floor opens from Formal Living Room with fireplace into atrium space that could be 2nd family room or office. Hardwood floors throughout the home are in good shape & colors have a fresh Pottery Barn appeal. Backyard with screened-in porch, newly stained deck & patio are great for entertaining. Close access to University Academy, Academy Lafayette and Research Medical are a bonus.
If you are looking to sell and list your home or to put an offer in on a new home, now is the time and the Bubb Cribb Team would love to help you!
The Bubb Cribb Team at ReeceNichols would love to be your neighborhood experts in buying or selling your home in any part of Kansas City. We have great area specialists in Union Hill, Hyde Park, Brookside, Sunset Hills, Waldo, Mission Hills, Prairie Village, Overland Park, Fairway, Leawood, Kansas City North, Lees' Summit and more; please contact
Christopher Cribb,
Megan Bubb Cribb or
Eric Bubb for assistance!
